THE TSU SCHOOL
OF DIFFERENCE

Here’s where a lot of other digital agencies get it wrong. Digital marketing is much art, and much science. The key difference is we know that, and they don’t. They think it’s all science, or all art, or the wrong proportion of each. But you try baking with the wrong proportions, and see what happens. Digital’s not very different.

The other thing they’re always getting wrong is what we do on your behalf is marketing. It’s different from invoicing. Our work helps you learn about customers, generate leads, cost-effectively pursue them, and convert them into sales. Because, sales are what drive growth.

Did we mention, This Side Up is the Growth Agency? Well, we are. 

Masters of the
Dark Art

Digital as a marketing form can appear deep and largely impenetrable. It can feel arcane, requiring supra-knowledge to do it. Otherwise, why would so many people regard it with trepidation?

You ask them to tell you how a Programmatic Ad has performed, and they look at you as though you’re speaking an alien language. Ask them to find you the metrics on the YouTube pre rolls, and you might hear a pin drop. Ask them how you use social and online to drive business growth, and it’s all over, bar the shouting.

Then there’s us. We’re the wizards in the party, who understand how it all works, and just how to apply it, too. Think we’re valuable? Are we, what. You plan your own content and retargeting strategies, then. That’s what we thought. (The truth is we it’s easier than you think - and we’ll show you how. Just don’t tell anyone.) 

Video Killed the Radio Star

“Put a gun against his head, pulled the trigger now he’s dead.”

OK, so adding Bohemian Rhapsody is definitely mixing the metaphors, but there is a real point. Video is an incredibly powerful medium, it’s way under-used, and it offers some of the best and most effective deals going in digital media. That’s why we recommend it.

You know how we talked about digital marketing being part art? The making the videos part, that’s art. Luckily we know the kind of artists who can make videos for you, as well as produce all the other digital assets and content we recommend for getting your business into high growth. But, video? Well, what do you watch?

Introducing Data Microscopy

We hear you: “WTF is Digital Microscopy? Sounds like a surgical procedure.” Well, funny you should say that, because it is kind of is, in that it’s very precise, and it can reveal more than you might like.

But, in terms that are easily understood? It’s your data, under the microscope. It’s a super close-up look at your data and how it behaves, within the context of valuable things we want to know. Most of those things are probably about customers, but not all of them, not all of the time. We might want to know, “How long can a cookie survive in an offline environment before we bring it back to life in the lab?” for example. And, after we revive it, “Did it bring its wallet?” 

It’s Up to You

The biggest challenge with digital marketing for growth isn’t the science, or the art, or the technology, or even Google and Facebook (which can be problematic). To be blunt, it’s YOU.

The truth is we meet a lot of people who talk about unleashing the power of digital marketing inside their businesses, but never quite seem to get there. It’s always too hard somehow, or too expensive, or too, too… too (you fill in the blank). It’s difficult for us to understand, given we’re the experts and we’re right there, ready to hold your hand every step of the way.

What we think is, you actually need a real desire to grow. And that’s not something we sell. If it’s something you’ve already got, and you’re really committed to growing to your business, then we’re your guys.

So pick up your mobile, and make like Nike, and call us.