Search Engine Optimisation
SEARCH ENGINE OPTIMISATION
People are searching on Google for you every day. But are you visible?
HOW CAN SEARCH ENGINE OPTIMISATION HELP MY BUSINESS?
Isn’t it great getting traffic to your website without having to pay for it each time someone clicks?
Being in the top few organic results when people search is hugely beneficial to your business, for both brand recognition as well as new potential sales and enquiries. It’s a well-known fact that the top organic positions in Google get the lion’s share of the traffic.
Unlike paid media, for example Google Ads or Programmatic, Search Engine Optimisation (SEO) can’t be bought. It has to be earned — through hard work — we can help earn it for your business.
INGREDIENTS FOR EARNED SEO SUCCESS
Sustainable, effective SEO requires a balance of technical website expertise combined with dedication and commitment to an ongoing, engaging content programme.
There’s no short cuts. It takes work. The process is summarised as follows:
Structural and Tech Optimisation
All SEO projects begin with a full technical audit, enabling all of your website’s issues to be identified and allowing us to provide you with the recommendations to fix them. We then optimise everything from your site's architecture to its content to ensure that your website is given the best possible chance to rank.
Market Place Analysis
Opportunities to improve positions in Google are identified through review and analysis of the overall landscape and your key competitor’s website and content strategies.
Content To Attract Customers
The art to the science: teaming up with our creative agency partner, we develop relevant, engaging and shareable content that will appeal to your customers. Doing this regularly is critical to success.
From blog articles to videos, case studies and guides, we can bring your brand to life! All content includes specific keywords that people use when searching online to build authority for your website.
We know the power that content-led SEO can do for your business. Over time, quality content will improve your organic website rankings and grow traffic. No dodgy links. No tricks. No thin copy. Just a long term content plan to get you results.
PERFORMANCE FOCUSED
We operate at the leading edge of digital marketing to generate the best performance for our family of clients. In fact, we’re so innovative that we’ve even won awards for it! You are in excellent hands with us.
We’re fuelled by a focus on transparency, performance and value for money, so you can trust our SEO recommendations are coming from the right place.
"Unlike Google Ads or Facebook Ads, SEO can’t
be bought. But it can be earned."
THE GROWTH LAB
This Side Up works to a proven process.
We call it The Growth Lab.
It’s a four-step modular process for getting your business into high growth using digital marketing.
Depending on what you’re trying to achieve, we might use all four, or just one or two. It’s really determined by your goals, where your business is at with its digital marketing, and what we think will create the best results.
The end result of the The Growth Lab is always the same though - a custom plan, designed specifically for your business, to help you drive growth using the power of digital marketing.
