Website Analytics Consulting
WEBSITE ANALYTICS
Information provided by website analytics data, more often than not, is the biggest influencer of digital marketing success, and whether a campaign is either a winner or a waste of money.
If you’re not leveraging the immense power of data and analytics tracking on your site to understand your customers better, increase conversions and track your marketing campaigns, then you’re really missing out!
If you can track it, then, well, track it!
Monitoring everything requires more upfront work, time and planning. But at This Side Up we believe that if you didn’t track it, it didn’t happen.
Doing it properly allows us to identify and focus on website metrics that matter. Buttons, enquiry forms, phone numbers, videos, pdf documents, shopping checkouts and just about anything else - we track it.
This allows us to see exactly how visitors are interacting with your website, and define elements that contribute to business growth.
"90% of digital marketing campaigns fail without good data. Don't you deserve better?"
ALL THE TOOLS in the shed
We have a mix of different tracking tools at our disposal to help us harness the power of data tracking.
We can accurately track lead sources and show you where the sales and enquiries are coming from. From Google Analytics, Google Tag Manager, Mix Panel and more, we’ve got all the bases covered.
THE GROWTH LAB
This Side Up works to a proven process.
We call it The Growth Lab.
It’s a four-step modular process for getting your business into high growth using digital marketing.
Depending on what you’re trying to achieve, we might use all four, or just one or two. It’s really determined by your goals, where your business is at with its digital marketing, and what we think will create the best results.
The end result of the The Growth Lab is always the same though - a custom plan, designed specifically for your business, to help you drive growth using the power of digital marketing.