Website Testing Strategies
WEBSITE TESTING STRATEGIES
Could you get more sales and enquiries from website visitors?
WEBSITE TESTING strategies
If you’ve been running digital marketing campaigns for some time but have hit a plateau, then it’s probably time to run some website testing.
Conversion rate optimisation (CRO for short) is the art and science of increasing conversions within your existing traffic. This is a very powerful, but often overlooked aspect of digital marketing within most businesses.
When done right, it can have a big impact on your results!
DOES IT ALWAYS WORK?
You can’t predict how any specific aspect of your website is affecting conversions on your website, so you have to test as much as you can to learn what matters. The key to success is understanding what helps, and what hurts your conversion rates.
While testing can benefit any website, the volume of traffic to your site will impact how many tests you can effectively run at any given time. For low traffic websites a conclusive test can take months. Websites with large volumes allow decisions to be made with more confidence, and a lot faster.
The key to success is getting started and being consistent over time to get the best possible results.
"Businesses that conduct regular website tests produce up to 50% more conversions. Stop the guessing and start the testing!"
THE RIGHT SOFTWARE AND TOOLS
To get the desired results, you have to use the right software and tools. We use various advanced testing tools to ensure we get actionable data from the different tests being run.
While these tools make our lives easier, what really matters is how we use them to improve your website conversion rate.
By combining great tools with smart thinking, we can design and run tests to help grow your business.
THE GROWTH LAB
This Side Up works to a proven process.
We call it The Growth Lab.
It’s a four-step modular process for getting your business into high growth using digital marketing.
Depending on what you’re trying to achieve, we might use all four, or just one or two. It’s really determined by your goals, where your business is at with its digital marketing, and what we think will create the best results.
The end result of the The Growth Lab is always the same though - a custom plan, designed specifically for your business, to help you drive growth using the power of digital marketing.
