PROGRAMMATIC ADVERTISING TO GROW YOUR BUSINESS

What is programmatic advertising?

Driven by cutting edge tech and machine learning, it’s the optimal way to bring efficiency, performance, and successful data utilisation to your advertising campaign.

When done properly, programmatic advertising is a powerful channel for delivering brand awareness on premier publishers without the (expensive) hassle of going directly through a large media buyer. In other words, you’re leveraging advanced software to buy prime advertising space as efficiently as possible, that’s custom-built for targeting your specific types of customers.

Where do your ads appear?

Your ads will appear on some of the biggest news sites and publishers people go to every day like the NZHerald, Stuff, TradeMe, MetService, Mediaworks, NZME, CNN or the BBC (to name just a few).

We identify the most relevant ad placements for your brand through our programmatic platform and show your ads in real-time to relevant audiences. There are literally hundreds of relevant sites across the network where we can promote your business.

Targeting the right people, at the right time

We’ll work with you to leverage your own data assets to develop a granular targeting strategy from the ground up. But we don’t stop there.  We partner with powerful data partners to build and segment custom audiences to deliver your ads to precisely the right people, in the right place, at the right time.

We will help you optimise your advertising by using intelligent tactics to help you zero in on precisely the right buyers for your business on premier publishing and news websites.

All of this means ads only show to relevant audiences when the best targeting combinations are available.

When should I consider programmatic advertising?

We don’t recommend programmatic advertising for every client, and we’ll be honest with you from the very start about whether it’s an investment we believe you should make. After all, your success is our ultimate goal.

You may have already been running some Google Display Advertising to get things off the ground, and it’s a great place to start for a lot of businesses. If you’re really serious about growth and ready to take things to the next level with your business and brand, then its probably time to include programmatic as part of your long-term successful marketing strategy.

How much do I need to invest?

Programmatic advertising accesses ad inventory from premier websites, and therefore requires a higher degree of media spending. As a guide, you will need a minimum of $2K per month, as anything less than that is not going to provide you with results.

PERFORMANCE FOCUSED

We operate at the leading edge of the powerful programmatic ads platforms to generate the best performance for our family of clients. In fact, we’re so innovative that we’ve even won awards for it! Your campaigns are in excellent hands with us.

Fuelled by a focus on performance and value for money, not how much you are spending - you can trust our recommendations are coming from the right place. Our data-driven approach means we are constantly improving performance of our campaigns.

Why work with us?

AN EXPERT TEAM

We have excellent long-standing partnerships with the major platforms in the programmatic business. What does that mean for you? Two words: successful advertising.

We’re helping a variety of companies implement programmatic campaigns that, alongside Google Search, Display, Google Shopping and Facebook Ads campaigns, are taking their businesses to new heights.

DEMYSTIFYING PROGRAMMATIC

So many digital marketing agencies these days hide behind a cloud of industry jargon and buzzwords. But that's not how we work. We’ll cut through that to give you an understanding on what programmatic really is, what it can do for your business, and the benefits of incorporating it as part of your overall marketing strategy.

It doesn’t matter where your current knowledge levels are. Whether you’re completely new to programmatic advertising, or ready to take things to the next level, our expert team can help!

We’re a Google accredited partner

We're an exclusive Google Premier Partner, which brings a host of benefits for your business, including exclusive training opportunities by Google, dedicated account management and support. These benefits allow us to further enable us to deliver you a better service.

Our certified industry experts are fluent in every aspect of Google AdWords and the wider Google Marketing Cloud suite. If it works for your business, we can push the boat out and leverage the full power of Google via Google Remarketing, Google Display, Google Shopping, YouTube, Gmail Ads and advanced Programmatic Advertising

THE GROWTH LAB

This Side Up works to a proven process.
We call it The Growth Lab.

There’s four modules:

Audit, Planning, Deployment and Analysis.

Depending on what you’re trying to achieve, we might use all four, or just one or two. It’s really determined by your goals, where your business is at with its digital marketing, and what we think will create the best results.

The end result of the The Growth Lab is always the same though - a custom plan, designed specifically for your business, to help you drive growth using the power of digital marketing.