Want more leads and enquiries? Introducing Google Lead Extensions! (1 minute read)

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Want more leads and enquiries? Introducing Google Lead Extensions! (1 minute read)

If you want to have a read of the technical stuff, go here, but first, we’d like to quickly run through the benefits on why you should add this to your current Google campaigns.

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Still in beta, we’ve been testing the new Google Lead Extensions ad format.

HELLO SPEED AND CONVENIENCE
Just like Facebook lead forms, it makes it super easy to capture data as users can complete a form without leaving Google and if they’re signed into their Google account, the form will pre-populate with their contact details.

IT’S ALL ABOUT BEING MOBILE!
In the past month, 84% of mobile users in NZ searched online for a product or service to buy so the extension is optimised for when you’re on-the-go, which is why it’s only available on mobile and tablet at the moment. (source: Hootsuite, 2019).


IT’S ALL MINE!
Download your leads as a CSV file or set up a web-hook integration and build that email list OR trigger off some retargeting campaigns while the leads are hot and keep your sales team happy!


DO YOU GEO-TARGET?
The form captures: Name, Email, Phone Number and the good ole Post Code, which is great if you want to focus your marketing at a local level.


INCREASE YOUR REAL ESTATE
As the lead form extension does just that to your ad … it extends it providing more screen coverage and who doesn’t want that?


THERE ARE A BUNCH OF CALL TO ACTIONS

  • Get Quote

  • Apply Now

  • Sign Up

  • Contact Us

  • Subscribe

  • Download

  • Book Now

  • Get Offer

Google Ads Lead extensions can only be added to existing Google Search Ads campaigns so if this is something you’re keen to explore, get started and beat the crowds, as new features can mean less competitors and cheaper cost per lead. Shall we try it?

Steve Crowe