Facebook Ads
FACEBOOK ADS
Your customers are on the world’s largest social network. Are you there too?
Facebook Advertising
Facebook is the most powerful social media advertising platform on the planet, but getting the most out of it to help grow your business can be challenging.
To be successful with Facebook Advertising and get the most out of your budget you need to understand how to effectively target your audiences and how best to drive engagement.
How does it work?
Facebook allows you to promote your products or services to the most relevant people using categories like gender, interests and age. You can get more targeted with custom audiences as well and use data like email databases to target people that have similar characteristics to attract new traffic.
If your campaign is set up right, it can be a very profitable way to get in front of potential customers and drive people to your website. However, a badly designed campaign can waste a lot of money!
How do you do it?
Setting up an account is easy, but running a successful Facebook Ads campaign requires time and attention. Companies with an internal staff member running their campaigns often find it too hard to get the desired results or simply don’t have the time to do it. Some digital agencies just don’t have the appropriate experience to effectively manage your ads.
To really turn a profit from a Facebook campaign, you need to identify what works best for your target audience. The key to that is testing, with a variety of engaging ads and imagery to see what works best for your business.
PERFORMANCE FOCUSED
Advertising on Facebook is not simply “set it and forget” - it’s a dynamic, evolving advertising platform.
At This Side Up, we monitor our clients’ Facebook campaigns on a weekly basis and constantly optimise your ads and targeting to achieve the best results possible.
We’re fuelled by a focus on performance and value for money, not how much you are spending, so you can trust our recommendations are coming from the right place.
"70% of sales and enquiries from Facebook
Ads are lost to poor strategy. Be the 30%."
We’re a Facebook accredited partner
We're an exclusive Facebook Partner, which brings a host of benefits for your business, including exclusive training opportunities by Facebook and dedicated account management and support.
These benefits allow us to further enhance the service that we deliver directly to you.
THE GROWTH LAB
This Side Up works to a proven process.
We call it The Growth Lab.
It’s a four-step modular process for getting your business into high growth using digital marketing.
Depending on what you’re trying to achieve, we might use all four, or just one or two. It’s really determined by your goals, where your business is at with its digital marketing, and what we think will create the best results.
The end result of the The Growth Lab is always the same though - a custom plan, designed specifically for your business, to help you drive growth using the power of digital marketing.
